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Pure Infrared Heating (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you use our website, place an order, contact us, or interact with our services.
If you have any questions about this policy or how we handle your data, contact us at: [email protected]
We may collect the following types of personal information:
A) Information you provide
Name
Email address
Phone number (if you choose to provide it)
Billing and delivery address
Order details (products purchased, order value, delivery notes)
Messages you send us (enquiry forms, emails)
B) Information collected automatically
IP address
Device and browser information
Pages visited and actions on our website
Referral source (how you found our site)
Cookies and similar technologies (see Cookies section)
C) Payment information
Payments are processed securely by third-party payment providers. We do not store full card details on our servers.
We use your personal data to:
Process and fulfil your orders
Provide delivery updates and customer support
Respond to enquiries and requests
Improve our website, products, and services
Prevent fraud and maintain security
Comply with legal and regulatory obligations
Send service emails (order confirmations, shipping updates)
If you opt in, we may also send marketing emails. You can unsubscribe at any time using the link in the email or by contacting [email protected].
We process personal data under one or more of these lawful bases:
Contract: to supply products or services you request
Legitimate interests: to improve services, prevent fraud, and operate our business
Legal obligation: to comply with tax, accounting, or consumer laws
Consent: for marketing emails or optional cookies (where required)
We may share necessary data with trusted service providers such as:
Payment processors (to take payment)
Delivery and courier companies (to deliver orders and provide tracking)
Website hosting and technical providers
Analytics providers (to understand website performance)
We only share what is necessary and require providers to protect your information.
If any service provider stores or processes data outside the UK, we ensure appropriate safeguards are in place (such as contractual protections) to keep your data secure.
We retain personal data only as long as needed for:
Providing services and support
Maintaining business records
Legal, tax, and accounting requirements
Order records are typically kept for the period required by law and standard business practice.
You may have the right to:
Access your personal data
Correct inaccurate data
Request deletion (where applicable)
Restrict or object to certain processing
Request data portability
Withdraw consent at any time (for consent-based processing)
To exercise your rights, email [email protected].
You also have the right to complain to the UK regulator, the Information Commissioner’s Office (ICO).
We use cookies and similar technologies to:
Enable core website functions (cart and checkout)
Remember preferences
Analyse site performance and improve user experience
You can control cookies through your browser settings and, where available, our cookie preference tools.
We take reasonable technical and organisational measures to protect your data from loss, misuse, unauthorised access, alteration, or disclosure.
We may update this Privacy Policy from time to time. The latest version will always be posted on our website.
Contact: [email protected]